Continuing its rich history of developing innovative imaging technology, Fujifilm is proud to introduce the FinePix F30, the world's first compact digital camera to offer ISO 3200 sensitivity at its full resolution (6.1 Mega Pixels). The new FinePix F30 incorporates the latest innovations in Fujifilm's groundbreaking Real Photo Technology. Introduced last year, Real Photo Technology helps make it possible to take beautiful pictures in low-light or with fast-moving subjects.

The Real Photo Revolution

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The new FinePix F30 incorporates the latest innovations in Fujifilm's Real Photo Technology.

Noise reduction technology effectively minimizes noise, resulting in enhanced colour reproduction and gradation. This new camera also offers improved accuracy and speed of auto-focus, especially in low light. Additionally, noise reduction is applied to movie capture, producing clear, sharp moving images even at high-sensitivity.

New Super CCD HR Generation

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The newly developed sixth-generation Super CCD transforms light to digital signals more efficiently, achieving an unprecedented level of sensitivity for a compact digital still camera. Even the smallest amount of light is efficiently and accurately captured. The new Super CCD also enhances imaging performance with reduced noise level, resulting in truly impressive picture quality.

Intelligent-Flash

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Fujifilm has also developed the new "Intelligent-Flash" system, which supports Real Photo Technology by measuring the subjects, regardless of their position within a frame, and optimizing the flash exposure levels. With "Intelligent-Flash," images are much less likely to be washed out while reproducing skin tones and facial features accurately even at extremely high ISO setting.

Taking digital photography to new levels with Fujifilm's innovative Real Photo Technology, the FinePix F30 is scheduled for release at the end of May 2006 at an estimated street price of $500.

FinePix F30 Features

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- For exceptional image quality the New Super CCD HR and Real Photo

Processor II achieves a new standard for high sensitivity and low

noise

- Best-in-class ISO 3200 sensitivity at full resolution (6.1 Mega

Pixels)

- New flash exposure modulation program "Intelligent-Flash" prevents

washed out overexposure of people or other main subject, while high-

sensitivity ensures bright, adequately exposed background detail

- Perfect to prevent blurring due to a fast-moving subject or camera

shake, PS mode automatically sets the optimum ISO sensitivity and

shutter speed to beautifully freeze the moment forever in sharp

detail.

- 3.0x optical zoom lens (F2.8 - F5), 36-108mm

- Extra-large 230,000-pixel 2.5-inch LCD coated with Fujifilm's

proprietary Clear View Film, minimizing glare and reflections for

easy viewing

- Long-life battery (up to 500 shots)

- 15 selectable scene positions, including:+

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Shooting mode Explanation

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Natural Light This mode shoots 2 images in quick succession, with

with Flash and without flash. This is useful for shooting

2 different types of pictures simultaneously

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Underwater Emphasizes the attractive colors of fish and their

underwater world.

(NOTE: Optional waterproof case is required for

underwater photography)

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Beach For crisp, clear shots when shooting at the beach

in strong sunlight

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Snow For clear shots when shooting snowy scenes, in

which the entire scene tends to appear flat and

white.

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Flower Close-up For clear, vivid close-up shots of flowers.

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Sunset To emphasize the vivid colors of sunsets

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Fireworks Sets focus to 'infinity' and adjusts shutter speed

to capture fireworks against the night sky.

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Party For weddings and indoor parties. This mode produces

attractive images that retain the natural ambience

when shooting in low-light conditions.

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Museum For shooting in places such as museums where use of

flash is restricted. Flash mode and shutter sound

are disabled.

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Text For shooting documents and white board text.

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- Internal memory equipped

- Quick response times (0.01 second shutter lag(*) and 1.5 second

start-up)

(*)After AF/AE lock

- 3:2 image format option

- VGA movie capture of 30 frames-per-second with sound

- xD-Picture Card(TM), providing large storage capacity, lower power

consumption, and fast write speeds (16MB to 1GB capacities currently

available)

- PictBridge(TM) compatible for direct printing without a PC

About Fuji Photo Film Canada Inc

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Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANOCUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers. Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world- one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004.

All product and company names herein may be trademarks of their registered owners.

For further information: please contact: Samantha Kemp-Jackson, Shannon Morton, APEX Public Relations, (416) 924-4442 ext. 248, ext. 253, sjackson@apexpr.com, smorton@apexpr.com

Source: newswire