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Advanced Medical Optics, Inc. Signs Beach Volleyball Superstar Misty May to Promote Healthy Contact Lens Wear

11 July 2006

As part of its "Rejuvenate Your Game" summer campaign, Advanced Medical Optics, Inc., (AMO) today announced its partnership with beach volleyball gold medalist Misty May to help educate active people how best to care for their eyes and contact lenses.


"For me, eye care is a key part of my fitness routine and my day-to-day life," said May. "I had trouble wearing my contact lenses because of the dirt, dust and other elements that irritated my eyes during the day. COMPLETE MoisturePLUS(R) Multi-Purpose Solution keeps my contact lenses clear and comfortable. Now, I forget I am even wearing them and it helps me stay on top of my game."


May shares more tips about eye care on the newly launched COMPLETE MoisturePLUS(R) MPS website http://www.completemoistureplus.com, featuring the champion's health and beauty tips, professional eye care safety tips, and more on how to properly wear and care for contact lenses, especially for the active lifestyle wearer. The site also features a "Tell Us Your Story" sweepstakes -- in which users can explain how COMPLETE MoisturePLUS(R) MPS has made a difference in their lives.


"We are thrilled to have Misty May on the COMPLETE MoisturePLUS(R) MPS team," said Jeff Martin, regional marketing manager at Advanced Medical Optics, Inc. "In so many ways, she exemplifies today's contact lens wearer. Not all of us are gold medalists, but many of us lead an active lifestyle, working hard and playing hard, and we all expect a healthy and comfortable lens wearing experience."


It is estimated that 36 million people in the United States are wearing contact lenses. But between 2.2 and 2.8 million users stop wearing their lenses every year. For many, it is because their contact lenses are not comfortable. The unique ingredients in COMPLETE MoisturePLUS(R) MPS help contact lens wearers feel more comfortable while wearing their lenses.


It is the first and only multi-purpose solution that contains two FDA-recognized tear-like moisturizers, four beneficial electrolytes and taurine that provide unsurpassed all-day comfort. COMPLETE MoisturePLUS(R) MPS is the ideal solution for increased moisture, longer-lasting comfort, healthy lens wear, and effective disinfection. However, regardless of which cleaning/disinfecting solution consumers use, the American Optometric Association (AOA) advises all contact lens wearers to follow proper hygiene habits. According to the AOA, clean and safe handling of contact lenses is one of the most important measures a contact lens wearer can take to protect his or her sight. Users should consult their eye care professional regarding all aspects of their eye care. For more information, please visit http://www.completemoistureplus.com.


Note: Ten winners of the "Tell Us Your Story" sweepstakes will win a year's supply of COMPLETE MoisturePLUS(R) MPS 12-ounce (equivalent to 12 bottles).


About Advanced Medical Optics, Inc.


AMO is a global medical device leader focused on the discovery and delivery of innovative vision technologies that optimize the quality of life for people of all ages.


Products in the contact lens care line include disinfecting solutions, enzymatic cleaners and lens rewetting drops. Among the eye care product brands the company possesses are COMPLETE MoisturePLUS(R), COMPLETE(R) Blink-N-Clean(R), Consept(R) F, Consept(R) 1 Step, Oxysept(R) 1 Step, UltraCare(R), Ultrazyme(R), Total Care(TM) and blink Contacts(TM). Products in the cataract/implant line include intraocular lenses, phacoemulsification systems, viscoelastics, and related products used in cataract and refractive lenticular surgery.


Products in the laser vision correction line include laser systems, wavefront diagnostic systems, microkeratomes and related products used in corneal refractive surgery. AMO owns or has the rights to such ophthalmic surgical product brands as ReZoom(TM), Clariflex(R), Sensar(R), CeeOn(R), Tecnis(R) and Verisyse(TM) intraocular lenses, STAR S4 IR(TM) laser vision correction system, WaveScan Wavefront(R) System, CustomVue(TM) procedure, Sovereign(R) and Sovereign(R) Compact(TM) phacoemulsification systems with WhiteStar(R) technology, Amadeus(TM) and Amadeus(TM) II microkeratomes, Healon(R) viscoelastics, and the Baerveldt(R) glaucoma shunt. Amadeus is a licensed product of, and a trademark of, SIS, Ltd.


AMO is based in Santa Ana, California, and employs approximately 3,600 worldwide. The company has operations in 24 countries and markets products in approximately 60 countries. For more information, visit the company's Web site at http://www.amo-inc.com.


Media contact:


Kirsten Clausen


GolinHarris (for Advanced Medical Optics, Inc.)


213-438-8726


kclausen@golinharris.com

Source: prnewswire


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