DV EXPO -- FOCUS Enhancements Inc. (NASDAQ: FCSE), a worldwide leader in video production and conversion technology, today announced that its popular FireStore family of Direct To Edit(TM) (DTE) disk recorders will be highlighted in several video production workflow demonstrations by prominent industry leaders including Canon and Sony at DV Expo East in New York. The full FireStore line-up will also be on display in FOCUS Enhancements' booth, number 526, in the Jacob Javits Convention Center Hall 1-B, July 19 - 21, 2005.

When combined with DV25 or HDV based camcorders, FOCUS Enhancements' industry standard DTE recorders enable users to record SD or HD content directly to disk in native NLE file formats. When finished, users simply connect FireStore to their computer to instantly edit in the timeline without having to first capture, transfer, or convert their video -- maintaining the chosen native NLE file format throughout the entire production process. The unique FireStore camera-mount and portable models are the only truly portable DTE recorders available today for time-sensitive, in-the-field applications including independent films, sports, news, and live events.

"DV Expo brings together innovative products from leading manufacturers to video professionals at every level of the production workflow," said Matt McEwan, product manager, video production, at FOCUS Enhancements. "FireStore continues to dominate in the tapeless acquisition market because it provides a high performance, ultra portable, and reliable solution for direct-to-disk and tape-to-disk back-up video applications. By aligning with industry leaders such as Canon and Sony, video professionals will have access to the best productivity tools on the market to significantly reduce production time from capture and editing to distribution."

The FireStore family will be on display as part of the following demonstrations:

-- Canon - The FS-4/FS-4Pro and Canon XL2 DV camcorder demonstrate DV
tapeless acquisition from the field to the studio. Hall 1-B, Booth #301

-- FOCUS Enhancements - The recently announced DR-HD100 is designed
specifically for use with the much-anticipated JVC GY-HD100 HD camcorder
while the FS-4 HD/FS-4Pro HD will be demonstrated to work with the popular
Sony HVR-Z1U HDV camcorder. Both solutions will display tapeless high
definition acquisition from the field to the editing suite. Hall 1-B, Booth
#526. Panasonic's enhanced version of FOCUS Enhancements' industry leading
file conversion software, FireStore DV File Converter Pro, adds MXF P2
support for Panasonic's broadcast DVCPRO P2 products, which will also be on
display.

-- Sony - The FS-4/FS-4Pro is partnered with Sony's new HVR-Z1U to
demonstrate real-time tapeless acquisition of standard definition as well
as high-definition (HD). Hall 1-B, Booth #313

FOCUS Enhancements will also demonstrate the entire FireStore family in its booth. The FireStore FS-2 brings DTE DV disk recording technology to the studio, mobile van, or installation. With a full complement of analog and digital inputs/outputs, FS-2 is ideal for tape deck replacement, film-to-disk transfer, presentations, and outside broadcast applications.

FireStore FS-3 brings DTE disk recording performance to the field by mounting directly to full size DV camcorders. The FS-3 is ideal for ENG, EFP, videography, and other portable applications.

The new FireStore FS-4, FS-4Pro, FS-4 HD, and FS-4Pro HD, DTE recorders are the first disk-based recorders for DV and HD hand held camcorders. The FS-4 combines a small, rugged, shock-proof chassis with full DTE technology performance, converting any IEEE-1394 (FireWire, iLink) drive into a high performance digital disk recorder/player.

About FOCUS Enhancements, Inc.

FOCUS Enhancements Inc. (NASDAQ: FCSE) is a leading designer of world-class solutions in advanced, proprietary video technology. Headquartered in Campbell, CA, FOCUS Enhancements designs, develops, and markets video solutions in two distinct markets: advanced proprietary video conversion integrated circuits (ICs) and affordable, high quality, digital-video conversion and video production equipment. Semiconductor IC products include designs for PCs, game cards, Internet, set-top boxes, Internet appliances, and interactive TV applications, and they are sold directly to original equipment manufacturers (OEMs). FOCUS Enhancements' complete line of video presentation and video production devices are sold globally through resellers and distributors to the broadcast, education, cable, business, industrial, presentation, Internet, gaming, home video production and home theater markets. More information on FOCUS Enhancements may be obtained from the company's SEC filings, or by visiting the FOCUS Enhancements home page at http://www.FOCUSinfo.com.

Safe Harbor Statement

Statements in this press release which are not historical including statements regarding management's intentions, hopes, expectations, representations, plans or predictions about the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from those in the forward-looking statements. Factors that could cause actual results to differ materially are specified in the company's Form 10-K for the year ended December 31, 2004 and other filings with the SEC. These statements are based on information as of July 18, 2005 and the company assumes no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

FOCUS Enhancements:
Tam Chiang
VP of Marketing
408.866.8300 x106
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FOCUS Investors:
David Barnard
Lippert/Heilshorn & Assoc.
415.433.3777
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FOCUS Press:
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FutureWorks, Inc.
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