Cirmaker Announces Entry Into The Taiwan Digital Set Top Box Market6 December 2004
Cirmaker Technology Corp. (OTC Bulletin Board: CRKT.OB), which manufactures set top boxes (STB's) for digital TV signal reception, LCD flat screens for televisions and PC's, CPU coolers for computers and electronic components, today announced that it's entry into
the Taiwan digital set top box (STB) market.
Bill Liao, Chief Executive Officer and President of Cirmaker Technology commented, "We are extremely pleased to announce Cirmaker's entry into the Taiwanese Digital Set Top Box marketplace. We have already conducted several tests with a few thousand of our set top boxes within the Taiwan market for two of our new STB product offerings, Direct T and Direct S, and have received positive feedback and results from consumers."
He continued, "The Taiwanese government is fully committed to supporting
DTV and to facilitate the switch over approximately ten million analog
televisions to digital television via its STB. The old Analog TV transmission
network is expected to be terminated between 2006 and 2008, when all TV
productions and programming transmissions will be digital."
Cirmaker developed a new STB for Taiwan called "Direct T." "Direct T" has
superior picture quality, free reception capability and mobility (it is easy
to hook and unhook the device for different TV sets), as well as a removable
antenna, which is an exclusive technology that will allow viewers to receive
14 free new specialty channels and up to 40 new channels by the end of 2005.
The removable antenna will allow the user to use the STB with ease on other
televisions at home, at the office, hotel, inside vehicles, or anywhere else a
consumer would use a television. "Direct T" STB is highly competitive in
terms of versatility and capabilities, and the pricing is also 20-50% less
than the competition. Cirmaker also offers another satellite STB product
called "Direct S" which provides viewers within the Taiwan region with up to
200 channels.
Cirmaker attended the Taipei Electronic Show at the World Trade Center
Taipei on October 16-20, 2004 and received the following statistics about the
future of the digital television and opportunity in the Set Top Box market in
Taiwan:
* Taiwan's switch over to a completely digitally based television system
is a significant development in the television broadcasting industry,
because digital television will replace the last 50 years of traditional
analog TV transmission in Taiwan.
* Going forward, each analog TV will require a digital STB to receive high
quality, and free digital TV programs. It will have higher picture
quality than DVD and HDTV, higher sound quality and more channels for
viewers to choose.
* By January 2006, the estimated saturation of digital TV in the
population will be 85%. This is the opportunity for the 8 million STBs
to enter the market, when analog TV broadcast becomes obsolete.
* By 2005, the estimated number frequencies will be 30 or more and this
will allow mobile phones, personal computers and PDA users to receive
digital TV signals wirelessly.
* 80% of Taiwan households currently have cable TV services, and monthly
payment for the service is around $600 TWD.
Recently, Cirmaker announced an order from Mainland China for two hundred
and forty thousand digital set top boxes worth $6,669,600 million. The
Company is in the process of preparing the first shipment of the STB order.
About Cirmaker Technology Corp.
Headquartered in Taiwan with offices in New York City, Beijing, and
Guangdong province, Cirmaker Technology manufactures 3G MHP (3rd generation
multimedia home platform) digital set top boxes for television sets, LCD flat
screens for televisions and PC's, cooling systems for laptop and personal
computers, electrical and electronic components. Cirmaker has developed set
top boxes that convert digital television broadcast signals into analog
formats so that analog TV sets can receive digital programming. The system
also receives, processes, stores and broadcasts analog, digital and streaming
media signals, and supports pay-per- view and video-on-demand functions.
Cirmaker believes it is the only 3G MHP STB manufacturer operating in China
able to produce in volume a device that meets all the required standards of
Chinese broadcasting authorities. It also complies with all international HDTV
standards for high definition television.
The Company's newly acquired subsidiary, Shaanxi New Century Electronic
Co., produces a new generation satellite set top box that converts digital
television broadcast signals into analog formats so that analog TV sets can
receive digital programming. This device meets all the required standards of
Chinese broadcasting authorities. Because the Chinese government plans to
change all TV broadcast signals from analog to digital, there is a significant
demand in Mainland China for this product.
For further information on Cirmaker Technology Corp., please visit
http://www.cirmaker.com.tw
Forward Looking Statements
The matters discussed in this news release contain forward-looking
statements, including statements regarding the demand for set top box
satellite receivers in China, future sales made by Cirmaker in China, and the
potential success of the strategic alliance between Shaanxi Ruyi Electric Co.
and Cirmaker. These statements are subject to various risks, uncertainties and
other factors that could cause actual results to vary materially from the
results anticipated in such forward-looking statements. Such risks,
uncertainties and other factors include Cirmaker's potential inability to
raise additional capital, the potential breach by the counterparty to the
sales agreement of its obligations to buy satellite receivers thereunder,
Cirmaker's potential inability to compete with other companies that may be
more experienced and better capitalized than Cirmaker, changes in domestic and
foreign laws, regulations and taxes, changes in economic conditions,
uncertainties related to the legal systems in Cirmaker's target markets,
including, China's legal system and economic, political and social events in
China and other target markets, foreign relations between Taiwan, China and
Cirmaker's other potential target markets, a general economic downturn, a
downturn in the securities markets, Securities and Exchange Commission
regulations which affect trading in the securities of "penny stocks," and
other risks and uncertainties detailed from time to time in Cirmaker's filings
with the Securities and Exchange Commission. These forward-looking statements
represent management's judgment as of the date of this release. Cirmaker
disclaims any intent or obligation to update these forward-looking statements.
Source: PRNewswire
All trademarks and copyrighted information contained herein are the property of their respective owners.
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