Create Photo Albums, Posters, Calendars and More in Minutes!8 March 2006
Longs Drug Stores Corporation (NYSE: LDG), known for its full-service photo processing department, today announced plans to add HP Photosmart Studios at 100 Longs Drugs in California. Customers will soon be able to create posters, albums, calendars and greeting cards, using their own digital images, in a matter of minutes at select neighborhood Longs Drugs. The HP Photosmart Studio is the first and only in-store solution that allows customers a fun way to design creative products using 200+ images in less than an hour at affordable prices. Just in time for spring break and graduation, Longs Drug Stores plans to roll out this exciting service in California stores beginning in April through July. HP Photosmart Studios are already available in four Longs Drug Stores in the Bay Area and San Diego markets. Share your latest vacation, birthday, holiday and more with friends and family in four easy steps. Insert any combination of photo CDs, memory cards or memory sticks into the kiosk. Your images are instantly loaded into the system to view. Select a project to create. Choose from small, medium or large albums, posters, calendars, greeting cards or photo CDs. Create using several options. Select borders and title your new creation. Time spent placing photos and writing captions is reduced to minutes because the HP Photosmart Studio automatically lays out hundreds of photos. Print. Your Longs Drugs photo department employee will present you with your high-quality creation in minutes! "Longs Drugs has earned its reputation for being a leader in photo by bringing new and innovative concepts to our customers. The HP Photosmart Studio is the first solution at the retail level to do more than print prints and we are very excited to be one of the first retailers to bring it to our customers," said Todd Vasos, senior vice president of marketing and chief merchandising officer at Longs. "We believe that customers will have fun making these high-quality creations at a very affordable price. It's a very exciting new way to store, share and enjoy life's special celebrations." Forward-Looking Statements This release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on Longs Drug Stores Corporation's current plans and expectations and involve risks and uncertainties that could cause actual events and results to vary materially from those included in or contemplated by such statements. Risks and uncertainties and other factors are detailed from time to time in Longs Drug Stores Corporation's media releases and annual, quarterly and other reports filed with the Securities and Exchange Commission (SEC). Risks and uncertainties include among other things, risks of changing market conditions in the overall and regional economy, changes in consumer preferences and perceptions, and changes in applicable law or in the interpretation of applicable law by regulatory agencies. Please refer to such filings for a further discussion of these risks and uncertainties. Longs Drug Stores Corporation undertakes no obligation to update any projections or other forward-looking statements to reflect events or circumstances that may arise after the date of this release. About Longs Drug Stores Corporation Longs Drugs has been at the forefront in bringing new photo products and services to customers. In 2003 Longs invested in digital photo technology, making it the first drug store with full-service digital photo labs in 370 stores. Longs debuted the private brand single-use camera in November 2004 and this last fall, Longs introduced one-hour digital processing via the Internet. Longs Drugs offers a broad assortment of cameras from the top manufacturers in the industry. Longs stocks more than 20 cameras that range from under $20 to over $200 at retail, including Fujifilm, Kodak, Olympus, HP, Vivitar, and more. In addition to a full-service digital processing center, Longs is the one-stop-shop for film, batteries, memory cards and photo CDs. Longs Drug Stores Corporation is one of the most recognized retail drug store chains on the West Coast and in Hawaii. Through its 476 stores located in California, Hawaii, Washington, Nevada, Colorado and Oregon, Longs Drug Stores serves the health and well-being needs of consumers with customer-oriented pharmacy services and convenient product offerings that include over-the-counter medications, photo and cosmetics. Headquartered in Walnut Creek, California, Longs also provides pharmacy benefit management services and prescription drug plans through its RxAmerica subsidiary. Additional information about Longs Drug Stores Corporation and its Internet prescription services is available at http://www.longs.com.
Source: prnewswire
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