Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced details of a limited time Mother's Day promotion that will afford customers who buy any style-leading Cyber-shot(R) digital camera $100 off their purchase of selected marketshare-leading BRAVIA flat-panel liquid crystal display (LCD) televisions.

Effective May 5 to May 21, 2006, consumers who buy any Sony Cyber-shot digital camera are eligible to receive $100 off their purchase of Sony BRAVIA KLV-S26A10, KLV-S26A10W, KLV-S32A10, KDL-V26XBR1 and KDL-V32XBR1 LCD TVs.

Cyber-shot digital cameras have manufacturers' suggested retail prices (MSRPs) starting at $249.99. The qualifying BRAVIA LCD TVs have MSRPs ranging from $1,999.99 to $3,499.99.

"When Canadian women think of style and quality in digital photography or High-Definition television, they immediately think of Cyber-shot digital cameras and BRAVIA flat-panel LCD TVs - the brand leaders in their respective product segments," said Robin Powell, Senior Marketing Manager, Consumer Display Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "With this unique Mother's Day promotion, mothers everywhere will be able to immediately view the high-quality images they've captured on their new Cyber-shot digital cameras by simply plugging them into the USB port on their new BRAVIA XBR LCD TVs, with no compromise."

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 970 employees support 75 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II, APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Sarah Hatfield, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024, Ext. 7, sarah_hatfield@silver-hammer.com

Source: newswire