Explore The Purchase Decision Process Of Consumers For Digital Cameras1 February 2005
This end-user survey on the consumer imaging market explores the purchase decision process for digital cameras and home printing equipment, and gives an insight into how consumers' habits are likely to change in the coming one to two years in relation to the capture, storage, sharing, and printing of digital images.
The survey analyses how current purchasing and usage habits are changing in Western Europe with an aim to provide the players and potential players in the industry with an insight into how to effectively target potential customers in this changing digital landscape.
Research and Markets (http://www.researchandmarkets.com/reports/c12336) has announced the addition of Consumer Imaging Survey 2004 to their offering
The survey was conducted during September 2004 using computer-aided telephone interviewing by native-language speakers. The sample consisted of 540 current owners of digital cameras and home printers in the U.K., France, Germany, and Sweden, split as below and stratified by age and gender.
The survey provides 38 data sets focused around the following topics:
What are consumers buying, where, and why?
What are consumers doing with their images after capturing and how will this change in the future?
Where are consumers printing their images and what would make them print more in the future?
What is the profile of home personal photo printer users and what are the winning functions of the devices?
'The impact of the digital camera on the photography and photo processing markets has been significant, especially over the last two years where we have seen the digital camera market more than double in size year on year. This rapid change in the landscape has been painful for the less agile vendors and has provided others with great opportunities to capitalize upon in the new digital world. The results of this survey show that there are still great opportunities for growth in the market, particularly in the output side of the digital imaging business, as there is a general satisfaction among European consumers with their home printing devices,' said Paul Withington, research manger, Printers and Peripherals Group.
The contents of this report are as follows:
Opinion
In This Study
Methodology
List of Relevant Tables
For more information visit http://www.researchandmarkets.com/reports/c12336
Contact:
Research and Markets
Laura Wood
press@researchandmarkets.com
Fax: +353 1 4100 980
Source: Research and Markets Ltd
Source: Business Wire via Yahoo
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