Fuji Photo Film Canada Inc. today announced the availability of the new FinePix V10, the latest in Fuji's high-performance digital camera lineup. Featuring Fuji's leading-edge Real Photo Technology, the FinePix V10 offers 5.1 megapixels, an impressive 3-inch LCD screen and 3.4X optical zoom. "Fuji is excited to offer this latest model of digital technology to the style-conscious consumer," said Fujifilm's Doug Snyder, Marketing Manager, Consumer Digital. "Now more than ever, digital photography fans can have the latest technological advances in a sleek and updated body-style." New features on this latest model include the FinePix V10's 'Natural Light & with Flash' mode. This distinctive feature allows the viewer to shoot two images in succession, with and without the flash, for on-the-spot comparison. This ability will allow the viewer to determine whether the flash is needed, providing greater control over the number of saved or discarded photos taken. "'Natural Light & With Flash' mode will make picture-taking even easier for today's busy consumer," said Snyder. "The ability to immediately compare images in order to choose the perfect shot is a great asset to the digital photography lover," continued Mr. Snyder. Other features to this newest model include a 30-frame multi playback mode, great for viewing groups of photos, and a game function that utilizes the size of the generous LCD screen area. With a 0.01 second shutter lag speed(*) and 1.5 second start-up, this latest model is not only sleek but fast as well. The FinePix V10 comes with a rechargeable NP-40 battery and an xD-Picture Card(TM), allowing for greater storage capacity. PictBridge(TM) technology provides the viewer the option of direct printing without a PC. The FinePix V10 has an estimated street price of $479.99 and will be available in March, 2006. About Fuji Photo Film Canada Inc. Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. Fuji Photo Film Canada Inc. creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANO CUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers. Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004. (*) After AF/AE lock. All products and company names herein may be trademarks of their registered owners.

For further information: Samantha Kemp-Jackson, Shannon Morton, APEX Public Relations, (416) 924-4442 ext. 248, 253, sjackson@apexpr.com, smorton@apexpr.com

Source: newswire