Fujifilm announced today that it has been awarded a coveted EISA* Award for its critically acclaimed FinePix F10 Zoom camera. This latest addition to the Fujifilm digital camera range has been named European Pocket Camera of the Year 2005-2006.

The FinePix F10 Zoom incorporates some of Fujifilm’s most progressive technology developments of recent months, which have won it wide acclaim amongst professional testers, the media and consumers.

The camera can produce incredibly sharp images due to its refined Super CCD sensor and Real Photo Processor. It boasts an unprecedented sensitivity range from ISO 80 to ISO 1600, all achievable at full resolution. This means that clear images are captured even in low light situations, whilst minimising camera shake and subject blur.

Furthermore, the Real Photo Processor enables users to photograph without flash, thereby ensuring more natural-looking results, and extending the already considerable battery life. Capable of producing 500 shots from a single charge, the FinePix F10 Zoom has also been dubbed the ‘24-hour camera’.

EISA commended the FinePix F10 Zoom as follows, “The FinePix F10 is a consummate camera that impresses from the first sight of its elegant but sturdy exterior. Its beauty is not only skin deep, however, since its 6 megapixel image sensor captures images with excellent resolution and colour saturation. Reviewing pictures is a dream on the sharp, bright 2.5 inch LCD screen, and the very powerful battery has enough power for several hundred shots. Most impressive of all, however, is the camera’s performance at high ISO ratings. Noise is low enough at ISO 800 and 1600 to safely photograph in dim light conditions without using the flash.”

Adrian Clarke, Director of Photo Products, commented, “It’s a great honour to receive an award from EISA. The FinePix F10 Zoom represents breakthrough technology for us and the quality of images it produces in all lighting levels and conditions speak for themselves. Following the success of the FinePix F10 Zoom, we’ll be introducing more cameras in the FinePix series equipped with Real Photo Technology later this year.”

Notes to Editors

* EISA (www.eisa-awards-org) is the largest organisation for multimedia publishers in Europe, with a membership of 50 audio, video and photo magazines drawn from 20 European countries. The organisation has been the voice of Europe’s multimedia industry for more than 23 years. The awards are split into a number of categories and judging panels including Photo, Video, Audio, Home Theatre and Mobile Electronics.

For further information, images and products for review, please contact:
Lucy Park/Simon Mustoe
Midnight Communications
01273 666 200
simon@midnight.co.uk/lucy@midnight.co.uk

Jenny Hodge
Fuji Photo Film (UK) Ltd
020 7465 5852 / 07775 897360
jhodge@fuji.co.uk

Information about Fujifilm products, and high-resolution images, are also available at http://www.fujifilm.co.uk/presscentre

Contact details for customers
For information about Fujifilm and its products, please visit: www.fujifilm.co.uk or call 0870 084 1310.

For press information on Fujifilm Equipment & Systems (minilabs and kiosk systems), please contact:
Claire Jennings / Kim Stain
The Bright Consultancy
Tel: 01564 795535
Email: kim@bright-consultancy.co.uk / claire@bright-consultancy.co.uk

About Fujifilm
Fujifilm is a global leader in imaging technology, products and services including digital cameras, photofinishing, digital storage and recording media, consumer and professional film, motion picture film, professional video, printing systems, medical imaging, office technology, flat panel displays and graphic arts. The company employs more than 73,000 people worldwide, with 178 subsidiaries stretching across four continents.

Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of £13 billion.

In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 25 years. Fujifilm UK currently employs more than 450 people and has become one of the country's most popular photographic and imaging brands.