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Fujifilm partners with Chalk for eLearning solution

17 September 2006

Chalk Media Corp. ("Chalk") today announces that Fujifilm Canada ("Fujifilm"), innovators in the field of imaging and information solutions, has selected the chalkboard(TM) Learning Content Management System (LCMS) as the platform for its eLearning portal.


"We have been partners with Chalk for the past two years", said Kent Hatton, Sr. Director, Marketing Strategy & Communications, Fujifilm Canada, "working with them on several interactive learning projects. They are proactive in determining opportunities for us to grow our business through education, and we are excited to work with them on our eLearning initiative."


Fujifilm will first populate chalkboard(TM) LCMS with a Digital Photography 101 course, which the Chalk team is creating in its entirety - including content, design, Flash animation and knowledge checks. The course will be targeted towards Fujifilim's retail sales representatives, and will roll out in the fall.


"We are very pleased that Fujifilm has chosen chalkboard(TM) LCMS as the platform for their eLearning portal," said Stewart Walchli, President & CEO, Chalk. "chalkboard(TM) LCMS not only houses online courses and allows for robust tracking, but it also gives Fujifilm the power to author, edit and maintain their eLearning content - resulting in excellent return on investment."


About Fuji Photo Film Canada Inc.


Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver.


Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANO CUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers.


Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004.


About Chalk Media Corp.


Chalk (TSX-V: CKM) is a leading provider of interactive learning solutions and tools that help organizations communicate more effectively with their employees, business partners and consumers. The company's core focus is customized, results-driven eLearning solutions.


By combining in-house expertise in instructional design, content strategy, web development, quality assurance, Flash animation and video production, Chalk produces customized rich media content that focuses on the user experience. Chalk uses its proprietary software platform, chalkboard(TM) LCMS, to measure the effectiveness of their learning solutions and track ROI for their clients.


With a US office in Vienna, Virginia, and Canadian offices in Toronto, Ontario, Vancouver, British Columbia and Fredericton, New Brunswick, Chalk works with global blue-chip organizations such as AstraZeneca, Best Buy, Business Objects, Hewlett-Packard, HSBC, Intrawest, Microsoft, RBC Financial, Samsung, Scotiabank, Sony, TELUS Mobility, Terasen Gas and Verizon. For more information, please visit www.chalk.com.


The TSX Venture Exchange has not reviewed the contents of this release


and is not responsible for its accuracy.


For further information: Chalk Media Corp., Brooke Van Hatten, Director of Marketing, Tel: (604) 453-8650, bvanhatten@chalk.com

Source: newswire


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