In Digital Camera Brands, Women Prefer Kodak and Men Prefer Canon, Says Lyra23 April 2005
According to Lyra Research's 2004 U.S. Digital Photography Survey, more than 20 percent of women surveyed use a Kodak digital camera, while only 10 percent of men made Kodak their brand of choice. Instead, men appear to prefer Canon digital cameras, with almost 17 percent of male respondents using that brand. Of course, the gender differences in digital camera use and print preferences don't stop there.
"The explanation is that women in general are less comfortable with technology and therefore are more attracted to trusted brands," says Charles LeCompte, president of Lyra and director of Lyra's Digital Photography Advisory Service. "And the biggest brand in photography is, of course, Kodak."
The primary goal of the survey was to examine the photo-printing behavior of a representative sample of U.S.-based digital photographers. The survey also asked users about many other issues, including their photo-taking, photo-storage, and photo-sharing habits and their use of camera phones.
Further gender differences identified include that women own less equipment in general than men, do less with the equipment they own, and prefer products that are technologically the simplest. In addition, women prefer printing direct from their camera or direct from a docking station.
Lyra says that at least some of these gender/camera differences can be attributed to the busy lives that many women lead -- many juggle child and family care with taking care of their homes, running home businesses, and/or working full-time jobs for others, all of which limits their time to explore and adopt more complex technologies.
About the market research report
This information can be found in Lyra's Digital Photography Advisory Service, an online competitive research service for marketing and product managers in the digital camera, photo-quality printer, and online photo-service industry.
Source: Tekrati
All trademarks and copyrighted information contained herein are the property of their respective owners.
Related Articles
|
