Lyra Research, the digital imaging industry authority (www.lyra.com), announced the launch of its Consumer Imaging Intelligence advisory service today at the Photo Marketing Association\'s PMA 2006 International Convention and Trade Show. With Lyra Research\'s Consumer Imaging Intelligence (CII) advisory service, marketing and product managers can access unparalleled industry advice and insight, anytime and anywhere, to make critical business decisions. CII\'s comprehensive online competitive research tools allow clients to stay ahead of the competition in today\'s digital camera, camera phone, photo-printing, and online photo-service industries.

Steve Hoffenberg, director of Consumer Imaging Intelligence, explains the rationale for the newly retooled advisory service, which was formerly called the Digital Photography Advisory Service, \"The ground is rapidly shifting beneath the companies in the consumer imaging space. As more consumers convert to digital photography and the devices and services to support digital imaging proliferate, the market\'s potential will continue to grow.\" Nevertheless, Hoffenberg cautions, \"With a long and painful period of industry consolidation ahead, the winners will be those who strategically anticipate the market\'s opportunities and changes. Consumer Imaging Intelligence is the only market research advisory service that equips vendors with a \'big picture\' perspective that takes into account today\'s mushrooming competitive landscape in its forecasts and analysis of market trends. Our goal is to arm companies with the information they need to maximize revenue and profit and—more importantly—ensure their strategic long-term viability.\"

About Lyra\'s Consumer Imaging Intelligence (CII) Advisory Service

Supported by an experienced team of analysts and researchers, CII provides detailed analysis of the consumer digital imaging industry, products, and services. CII\'s innovative approach comprehensively tracks the nuances of the complete image life cycle—from capture to viewing, to printing and storing, to sharing online and in person.

The unequaled breadth and sophistication of CII\'s exclusive Forecast 360 deliver a wealth of actionable data on consumer imaging products, services, and behaviors. Each segment of the Forecast 360 includes worldwide data and regional breakouts for Asia Pacific; Europe, the Middle East, and Africa; Latin America; and North America.

CII\'s Forecast 360 is delivered as an Excel spreadsheet file featuring Lyra\'s new dashboard-style user interface. The spreadsheet includes automatic charting functions for nearly any desired combination of data set, metric, and geographic region.

In addition to the new Forecast 360 interactive dashboard interface, CII offers straightforward, practical insight, including well-crafted primary market research studies, perceptive industry analyses, accessible expert consultation, targeted industry news services, convenient e-mail briefs, and tailored annual briefings. Lyra\'s new CII is indispensable for consumer imaging companies and firms in related industries such as Apple, BellSouth, Best Buy, Canon, Casio, Cingular, Circuit City, CompUSA, CVS, Flickr, Fuji Photo Film, Hewlett-Packard, Kodak, Kingston, Konica Minolta, Lexmark, LG, Motorola, Nikon, Nokia, NTT Group, Office Depot, Office Max, Olympus, Palm, Panasonic, Pentax, Photoworks, Ritz Camera, Samsung, SanDisk, Sanyo, SBC, Shutterfly, Sony, Sony Ericsson, Staples, T-Mobile, Target, Verizon Wireless, Vodafone, Wal-Mart, Walgreens, and others.

Meet Steve Hoffenberg at PMA 2006

Steve Hoffenberg will be at the Photo Marketing Association\'s PMA 2006 International Convention and Trade Show from February 26 to March 1, 2006, at the Orange County Convention Center, West Building, in Orlando, Florida. Contact Steve Hoffenberg to schedule an analyst meeting during the event by calling 1-508-341-7978 or e-mailing stevehoffenberg (at)lyra (dot) com.

About Lyra Research

Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra\'s portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.

CONTACT:

Andre Rebelo (arebelo (at) lyra (dot) com)

Marketing Manager

Lyra Research, Inc.

617-454-2658

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