Eastman Kodak Company today announced the KODAK Zoom one-time-use camera, the world's first 35 mm zoom one-time-use camera with flash. In recent studies by Kodak, consumers indicated zoom as one of the top benefits needed from a one-time-use camera and rated "getting closer to a subject" as the top reason why they wanted to try the new one-time-use camera. The KODAK Zoom one-time-use camera magnifies subjects by 35 percent when using the zoom setting.

"Even as we continue to expand our business into new digital markets, one-time-use cameras remain in high demand," said Greg Vance, Digital & Film Imaging Systems Marketing Manager, Kodak Canada Inc. "The introduction of premium one-time-use cameras like the KODAK Zoom camera helps to drive category excitement."

For consumers, one-time-use cameras provide a convenient and cost-effective option to supplement their digital photography habits, whether taking pictures in a location not well suited for a digital camera or as a way to keep the entire family involved in photography.

Specifically, the new KODAK Zoom one-time-use camera delivers better picture quality than comparable 35 mm reloadable zoom cameras and has the ease and convenience of a traditional KODAK one-time-use camera. By bringing subjects 35 percent closer, KODAK Zoom one-time-use camera gives consumers greater picture-taking flexibility and control, making subjects larger and reducing unwanted background.

With the KODAK Zoom one-time-use camera, consumers can easily switch lens settings and choose to take their pictures with or without using the zoom feature. The KODAK Zoom one-time-use camera contains KODAK MAX Versatility 800-speed 35 mm film. With the flash, it can be used in both outdoor and indoor environments. Like Kodak's other premium one-time-use cameras, it includes an EKTANAR lens for sharp, well-focused pictures.

The retail price for KODAK Zoom one-time-use-camera is expected to range from CDN12.99 - CDN$14.99, varying by retailer. The product will be in broad distribution in Canada by the second quarter of 2005.

About Eastman Kodak Company
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. With sales of $13.5 billion in 2004, the company is committed to a digitally oriented growth strategy focused on the following businesses: Health - supplying the medical and dental industries with traditional and digital imaging-information products and services, as well as healthcare IT solutions and services; Graphic Communications - offering on-demand color and black and white printing, wide-format inkjet printing, high-speed, high-volume continuous inkjet printing, as well as document scanning, archiving and multi-vendor IT services; Digital & Film Imaging Systems - providing consumers, professionals and cinematographers with digital and traditional products and services; and Display & Components - which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers. More information about Kodak (NYSE: EK) is available at www.kodak.com.

Kodak, Max and Ektanar are trademarks of Eastman Kodak Company.

Source: CNW Group