Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today introduced the Sony Cyber-shot(R) DSC-T30, which features a 3-inch Clear Photo LCD Plus(TM) screen and further extends the Company's arsenal of anti-blur, digital still cameras.

Equipped with dual blur-free protection, consumers can press the Sony Cyber-shot DSC-T30 model's Super Steady Shot(R) optical image stabilization and high-sensitivity mode buttons in seconds, reducing the chance of taking a blurry picture the very first time - especially in low-light conditions.

The Super Steady Shot technology minimizes blur caused by shaky hands, while the Cyber-shot DSC-T30 digital camera's high light sensitivity (ISO 1000) mode reduces blur resulting from shooting at faster shutter speeds. There's even added defense with Sony's Clear RAW(TM) noise reduction system, which kicks in to counter picture noise associated with high-sensitivity shooting. These technologies make the Cyber-shot DSC-T30 digital camera ideal for shooting in low-light conditions. Combined with its stylish finish and svelte dimensions, the 7.2-megapixel Cyber-shot DSC-T30 digital camera is the perfect photographic accessory.

Armed with features for optimal shooting and sharing, the Cyber-shot DSC-T30 digital camera with its Carl Zeiss(R) Vario-Tessar(R) 3x optical zoom lens combines power, portability and distinctive playback. Its slide show with music function is ideal for viewing on the camera's 3-inch, Clear Photo LCD (liquid crystal display) Plus(TM) screen.

This is Sony's first Cyber-shot T-Series model to feature selectable colour modes. Choose natural mode for subtle colour variations or vivid mode for more intense colours, depending on how you want to preserve the mood from your night on the town.

Sony's ultra-fast Real Imaging Processor(TM) circuitry increases the camera's efficiency for quicker start-up, faster shot-to-shot times, higher-quality movie capture, and longer battery life. Its supplied InfoLithium(R) battery provides plenty of power - up to 420 shots per full charge. That's nearly double the performance of previous Cyber-shot T-Series models.

The camera has 58 MB (megabytes) of internal memory. Its capacity can be expanded up to 2 GB (gigabytes), however, with an optional Memory Stick Duo (TM) media card.

"When people are out having a good time, they don't want to spend it learning how to avoid taking blurry pictures," said Akehiro Kaiya, General Manager, Digital Imaging Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "We've engineered our flagship Cyber-shot T-Series camera with intelligent, automatic features so people can spend more time having fun and less time understanding technology."

The Cyber-shot DSC-T30 digital camera will be available next month at a manufacturer's suggested retail price (MSRP) of $599.99.

The Cyber-shot DSC-T30 digital camera is supplied with an InfoLithium battery, battery charger, multi-connector cable, wrist strap and software CD-ROM. Optional accessories include a travel charger (BC-TR1, at an MSRP of $99.99), Cyber-shot Station (CSS-TNA, at an MSRP of $99.99), a marine pack (MPK-THC, at an MSRP of $249.99), and a genuine leather cover (LCJ-THA, at an MSRP of $69.99).

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 970 employees support 75 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Sarah Hatfield, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024, Ext. 7, sarah_hatfield@silver-hammer.com

Source: newswire