Common shooting situations have continued to pose unique challenges to casual snap-shooters, like avoiding dark pictures and blurred subjects in portraits. Nikon engineers dared to ask, 'How can we address these issues within the camera?' The answer is a new suite
of Nikon technology designed specifically for the Coolpix line of digital cameras that includes the proprietary Face Priority Auto Focus (AF), In-Camera Red-Eye Fix and the new D-Lighting feature. These technologies work together in conjunction with the camera to make it easier than ever to capture great pictures.

Face Priority Auto Focus Ensures Sharp Portraits

Imagine a camera smart enough to find a face in a scene. Nikon's new Face-
Priority AF can do just that when selected using the camera's Portrait Scene
Mode. As its name suggests, Face-Priority AF uses technology transparent to
the user to actually identify up to three faces within a scene and then sets
the camera's focus point accordingly. The function even brackets the faces on
the camera's LCD screen and tracks the faces if they move about during
composition. With multiple faces, the camera will determine its focus points
based on the closest subject within the shot. The bracket shows confirmation
once focus is locked and then turns green to prompt the user to take the
picture. The result is crisp, sharp portraits at the press of a single button.

"Face Priority AF is a revolutionary step forward for the everyday snap
shooter," said Bill Giordano, General Manager of Marketing for Nikon Inc.
"This state-of-the-art technology, makes taking beautiful snap shots as easy
as turning on the camera, framing the shot and pressing the shutter release.
It's really that simple."

In-Camera Red-Eye Fix Says Goodbye to Red Eye

Beyond faces, most Nikon Coolpix cameras can automatically detect and
remove red-eye directly within the camera with Nikon's exclusive In-Camera
Red-Eye Fix(TM) technology. This elegant solution to common red-eye pictures
detects and corrects red eyes in most typical situations without the need to
press buttons or select and highlight the eyes in playback. Nikon's red-eye
solution is completely transparent to the user and the result is simple - less
red-eye photographs straight from the camera.

D-Lighting Addresses and Eliminates Dark Photos

Tricky lighting situations or insufficient flash can sometimes lead to
dark photographs. Nikon's new D-Lighting function is a tool to fix problems
that occur with excessive backlighting and underexposed images from affecting
the quality of the resulting pictures. D-Lighting, selected in Playback,
automatically compensates for insufficient flash or excessive back lighting in
order to obtain a balanced exposure throughout the frame. After applying
D-Lighting, the camera saves the original image and a corrected copy to the

camera's internal or removable memory. An application of D-Lighting can
literally turn a dark, throwaway shot into a frame-able memory.

A combination of these exclusive and exciting new technologies are
available on new Nikon Coolpix digital cameras including the Coolpix 4600,
5600, 5900, 7900 and S1. For more information, please visit
http://www.nikondigital.com .

About Nikon

Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the
world leader in precision optics, 35mm and digital imaging technology and is
recognized worldwide for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer
and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights
and System Accessories; Advanced Photo System cameras; 35mm compact cameras;
Nikon Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners;
Nikonos(R) underwater photographic systems; and Nikon sports and recreational
optics. Through the Nikon Spirit Initiative(TM), the company, plays an active
role in supporting aspiring and advanced photographers through a variety of
philanthropic organizations, educational programs, events and workshops. For
more information, dial (800) NIKON-US or visit http://www.nikonusa.com , which
links all levels of photographers to the web's most comprehensive photo
learning and sharing communities.