Pixelplus Co., Ltd. (Nasdaq: PXPL), a leading fabless semiconductor company in Korea that designs, develops and markets CMOS image sensors for various consumer electronics applications, today reported the unveiling of the "PO5130", the Company's highly customized and enhanced 1.3 megapixel 'System-on-a-Chip' ("SoC") image sensor for various mobile and non-mobile applications.

Based on the Company's PlusPixel(TM) technology in 0.13 um CMOS process, the PO5130 integrates advanced image signal processing ("ISP") algorithms and refined 2.6 micron pixel array in a 1/4.2 inch optical format, and delivers enhanced and sharper image quality in low light conditions. This can be attributed to functional features which have been added and fortified in the pixels and the ISP engine embodied in the PO5130.

"We are very excited about the PO5130 as it provides high quality images and reduces optical form factor for slim mobile camera phone applications and expect that those qualities will effectively address customers' demands," said Dr. Sang-Soo Lee, Chief Technology Officer of Pixelplus. "Given the highly specialized features of the PO5130, we believe the Company is well positioned to cultivate business in the 1.3 megapixel SoC image sensor market, which we envisage will form an increasingly popular and prominent market for mobile and non-mobile applications in the next few years. For this aim, we have worked closely with our new foundry partner to optimize the process conditions necessary for enhanced pixel performance in the PO5130."

The PO5130 embeds an on-chip regulator which enables a single 2.8 volt operation to reduce the costs of camera module solutions. With a two-wire serial interface, the PO5130 can be easily programmed to control operating modes with respect to the exposure time, frame rate, window size, scaling, sub-sampling, and color matrix to produce high quality images in any operating environment.

Samples of the PO5130 are currently available and volume production of the PO5130 is expected to start in the fourth quarter of 2006. The Company also plans to feature its newly developed PlusPixel(TM) 1.3 megapixel SoC image sensor in chip-on-board, ceramic leaded chip carrier, and chip-scale-packaging to support various mobile and non-mobile applications. Consistent with such purpose, Pixelplus expects that the PO5130 will be very useful and attractive in the increasingly popular ultra-thin mobile camera phone market and is working aggressively with its existing and potential clients through the Company's worldwide network to penetrate and progress in that market. Through those undertakings and based on Pixelplus' solid business relationship with its new foundry partner, the Company anticipates that it can acquire new design wins from global first tier clients and further cultivate and expand its CMOS image sensor business in moving ahead.

About Pixelplus Co., Ltd.

Pixelplus is a South Korea-based developer of high-performance, high- resolution and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in personal computer cameras and surveillance system applications.

As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop image sensors with sharp, colorful and enhanced image quality, size efficiency and low power consumption.

Forward Looking Statement

This press release contains certain statements, including statements regarding the performance, achievements and capabilities of and demand for the PlusPixel(TM) PO5130 image sensor, that are not historical in nature but are "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward- looking statements generally can be identified by the use of forward-looking terminology, such as "may," "will," "expect," "intend," "estimate," "anticipate," "believe," "project," or "continue" or the negative of such words or other similar words. Pixelplus cautions readers that forward-looking statements are based on the Company's current expectations, estimates and assumptions about our company and our industry, and are subject to a number of risks and uncertainties. These risks and uncertainties, which could cause the forward-looking statements and Pixelplus' results to differ materially, include, without limitation: potential errors, design flaws or any other problems with the PlusPixel(TM) PO5130 image sensor; risks associated with building customer acceptance of and demand for the PlusPixel(TM) PO5130 image sensor; the development of the market for CMOS image sensors in the camera phone market, as well as in markets for other mobile applications incorporating image sensors; the rapid changes in technical requirements for camera phone products; competitive risks; as well as any other risks detailed from time to time in Pixelplus' filings and reports to the U. S. Securities and Exchange Commission. Pixelplus expressly disclaims any obligation to update information contained in any forward-looking statement whether as a result of new information, future events or otherwise.

Contact:

Shane Y. Hong

Pixelplus Co., Ltd.

5th Floor, Intellige I, KINS Tower

25-1 Jeongja-dong, Bundang-gu, Seongnam-si

Gyeonggi-do 463-811, Republic of Korea

+82-31-600-5300

Taylor Rafferty:

London - Erin Gordon at +44 (0)20 7614 2900

New York - Rebecca Lohse at +1 212 889 4350

Seoul - Min Kim at +82 (0)2 2000 5753

Tokyo - Yuhau Lin at +81 (0)3 5444 2730