Retailer Micro Center to Add CameraBright Products to Growing Digital Camera Accessory Departments6 April 2006
CameraBright, Inc. today announced that MicroCenter's 19 retail locations across the United States will be carrying theCameraBright! X1 series digital camera and camcorder lights. TheCameraBright! lighting accessories connect to virtually every digitalcamera or camcorder to improve picture and video quality in low and nolight situations. CameraBright! X1 lighting accessories easily attach tothe tripod mount providing a readily accessible constant light source forcomposing pictures, reducing redeye, and improving auto focus while stillusing the cameras built in flash. CameraBright! lights also help in takingbetter videos with today's compact camcorders or point and shoot cameraswith built-in movie modes. "There are projected to be nearly 30 million digital cameras sold in theUnited States this year and nearly every single one of them can take betterpictures and videos by using a CameraBright light," said Brett Pardikes,President of CameraBright, Inc. "Micro Center has great sales consultantsworking in an infrastructure conducive to bringing original products to themarket." Micro Center will carry 2 different models, the CameraBright! X1-W WarmWhite primarily for video-capable cameras or camcorders and theCameraBright! X1-R Original for general point and shoot photography oroccasional videography. Micro Center will also carry the HS1 Hotshoe mountfor attaching any CameraBright! X1 light to the shoe mount on top of adigital camera or camcorder. "Digital camera sales continue to grow and customers are looking for theright accessories to make taking pictures and videos easy and fun," saysKevin Jones, Micro Center's vice president of merchandising. "CameraBrightlighting accessories allow our customers to take more pictures and moviesand in turn they benefit from Micro Center's expertise in providing thecomputer systems needed to manage it all." CameraBright! X1 lighting accessories are distributed throughBrandess-Kalt-Aetna Group, Inc., the exclusive distributor in NorthAmerica. "Our company is very excited to bring together a knowledgeableretailer like Micro Center with an inventive company like CameraBright,Inc.," said COO of Brandess-Kalt-Aetna Group, Inc., Barbara Brandess."CameraBright's products will fit well within the distinctive structure andeducated sales force of Micro Center stores." The CameraBright! X1 lighting accessories offered by Micro Center will beavailable beginning in May of this year. Besides the X1-R Original andX1-W Warm White, CameraBright also offers the X1-ER Extended Range andX1-ER+ Extended Range Plus that are all currently available. For moreinformation about CameraBright, Inc. or its products, visit the company'sweb site (www.camerabright.com) or call 1-866-342-2144. About Micro Center Micro Center (www.microcenter.com) operates 19 stores in major marketsnationwide. Founded in 1979 in Columbus, Ohio, Micro Center's distinctivefeatures include: -- A destination retailer designed to satisfy the dedicated computer user.-- Uniquely focused on computers and computer-related products. In fact, offers more computer and computer-related SKUs (over 30,000 in stock) than any other retailer.-- More square footage devoted exclusively to computers and computer- related items than any other retailer (stores average 45,000 square feet).-- Selection, service and sales staff expertise modeled after Nordstrom and other service-oriented retailers.-- More upscale atmospherics than big box consumer electronics stores.-- Innovators of the departmentalized approach to computer retailing. Service levels and expertise vary to meet customer preferences by department. This means:-- Consultative career sales staff in hardware departments which surround staple items in the center of the store.-- Quick in/out shopping experience on staple items with check outs arranged conveniently. Store locations: CA - Tustin and Santa Clara; CO - Denver; GA - Atlanta (2); IL - Chicago(2); KS - Kansas City; MA - Boston; MI - Detroit; MN - Minneapolis; NY -Westbury, LI; OH - Cincinnati, Cleveland, Columbus; PA - Philadelphia; TX -Dallas, Houston; VA - Fairfax. About Brandess-Kalt-Aetna Group, Inc. Brandess-Kalt-Aetna Group is committed to being the very best provider of abroad range of photographic, digital and imaging products as well asselected fine art and craft supplies for both the amateur and professional.BKA continually provides new products to ensure that our customer is alwayson the cutting edge of technology with a dedicated focus on quality, valueand service. Visit www.bkaphoto.com. About CameraBright Inc. CameraBright, Inc. is focused on developing the first low cost lightingaccessory product line dedicated to the consumer digital camera, camcorderand camera phone industries. CameraBright, Inc also manufactures therecently announced PhoneBright! X1 camera phone lighting accessory, visitwww.phonebright.com for more information. Based in Colorado, the companyis a privately held corporation. CameraBright, Inc. has a desire andcommitment to "Make it Right, Make it Bright!" For more information, visitwww.camerabright.com. CameraBright! is a trademark of CameraBright, Inc. The names of actualcompanies and products mentioned herein may be the trademarks of theirrespective owners. Media Contact:Donna CandeloriCandelori Communications408-774-3414Email Contact SOURCE: CameraBright, Inc.
Source: marketwire
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