SAM’S CLUB Canada ( “SAM’S CLUB” ), a division of Wal-Mart Canada Corp., and PhotoChannel Networks Inc. ( TSX-V: PNI and OTCBB: PHCHF ) ( “PhotoChannel” ) today announce that SAM’S CLUB now offers its members the ability to order prints from their digital camera images via the new SAM’S CLUB PhotoCentre Online website ( www.samsclubphotocentre.ca ) for pickup at their selected SAM’S CLUB location. PhotoChannel, the existing technology and service provider for Wal-Mart Canada’s online photo service located at www.walmartphotocentre.ca, will now provide and support the operation of samsclubphotocentre.ca.

Using PhotoChannel’s advanced digital content distribution platform, SAM’S CLUB members can send digital image orders via the Internet from their computer to their closest SAM’S CLUB location and pick up their prints a short while later. The SAM’S CLUB PhotoCentre Online site is designed for ease of use, with simple step-by-step instructions. Most tasks are completed with three easy clicks.

SAM’S CLUB PhotoCentre Online offers photographic prints from digital camera images ranging in size from 4x6 to 12x18 in either glossy or matte finish with optional borders. SAM’S CLUB offers a great variety of photo products, including large format prints, photo calendars, gift cards and gift items from mugs, to photo “Italian Charms”, to elegant photo blankets ( extending in size from throw blankets to king size bedspreads ).

“Our digital printing service continues to grow as members take advantage of the quality of prints from our club locations,” said Tony Hugens, Business Development, SAM’S CLUB PhotoCentre Online. “Now, with the opportunity to order digital prints online and then pick them up at their local SAM’S CLUB, our customers can add ‘ease and convenience’ to the list of reasons they choose our photo services

“SAM’S CLUB’s leading edge technical ability and astounding product portfolio will make them an instant force in the online digital printing market,” said Peter Fitzgerald, Chairman and CEO of PhotoChannel. “The relationship between our two companies will expand on the same winning formula PhotoChannel and Wal-Mart have developed in this market over the last two years as Wal-Mart has become a leader in terms of printing digital images. Together we will ensure our best in class wireless carrier relationships and marketing services will allow SAM’S CLUB members easy access to transform their digital images into prints and gifting items. We are extremely proud to have been chosen as the SAM’S CLUB partner for this service.”

About SAM’S CLUB
Canada Launched in 2003, SAM`S CLUB Canada is a division of Wal-Mart Canada Corp. operating six membership-based warehouse shopping outlets in Ontario located in the Greater Toronto Area, London and Cambridge. SAM’S CLUB annual membership fees are lower than the prevailing industry rates at $40 for business owners and $45 for individual members.

About PhotoChannel
Founded in 1995, PhotoChannel has created and manages the open standard PhotoChannel Network environment. The PhotoChannel Network is currently utilized by major photofinishing retailers and wireless carriers to provide their consumers with online image printing and picture messaging services. There are more than 7,800 retail locations worldwide accepting print orders from the PhotoChannel system. For more information on the Company visit www.photochannel.com . Investor Information: ( 866 ) 345-0115. . For more information on the Company visit www.photochannel.com.

More Information:
Kyle Hall, EVP Business Development
PhotoChannel Networks Inc.
khall@photochannel.com
604.893.8955 ext. 293

Andrew Pelletier
Wal-Mart Canada Corp.
apellet@wal-mart.com
905 821-2111, ext. 4585

Investor Information: ( 866 ) 345-0115