Fuji Photo Film Canada Inc. today announced two new entry-level compact digital cameras in its popular FinePix A-series lineup. The FinePix A500 features a 5.1-megapixel version of the high-performance Fujifilm Super CCD, while the FinePix A400 is equipped with a 4.1-megapixel Super CCD. Both cameras offer a large, easy-to-view 1.8-inch LCD screen to help consumers capture the perfect shot. "Consumers want to cut through the multitude of digital camera options with a camera that's simple to use and delivers quality shots," said Doug Snyder, Marketing Manager, Consumer Digital, Fujifilm Canada. "Fuji has provided an answer to that need with the new easy-to-use, high-performance FinePix A500 and A400." Designed with ease-of-use as a priority, the number of buttons on the camera bodies has been kept to a minimum. The addition of an optical viewfinder makes the FinePix A500 and A400 easy to operate, even for novice photographers. Both new models also feature 12 megabytes of internal memory, making it possible to record up to a minimum of 15 frames (at a two-megapixel resolution) without a media card. The FinePix A500 and A400 are powered by readily available 2x AA-size batteries. These new models now incorporate the proprietary Fujifilm Super CCD, which drives outstanding imaging performance in high-end and mid-range digital cameras in Fujifilm's FinePix line-up. This sophisticated imaging sensor ensures exceptional image quality, characterized by accurate reproduction of subtle details, smooth, attractive skin tones, and true-to-life colours. Additional features of the FinePix A500 and A400 include a 3x optical zoom lens, selectable sensitivity up to ISO 400, QVGA movie capture of 10 frames per second and four selectable scene modes (Portrait, Landscape, Sports, Night), allowing for customized shots that best suit the moment. "We're thrilled to offer consumers these two new cameras in the Fuji FinePix A-series line-up," said Mr. Snyder. "We're confident that the combination of quality features and streamlined style in the A500 and A400 will be a welcome addition to the Fuji family of digital cameras." Distinguished by ease-of-use and exceptional image quality, the FinePix A500 and FinePix A400 will be available in March, 2006 for estimated street price of $259.99 and $199.99 respectively. About Fuji Photo Film Canada Inc Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver. Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANO CUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers. Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004. All product and company names herein may be trademarks of their registered owners.

For further information: please contact: Samantha Kemp-Jackson, Shannon Morton, APEX Public Relations, (416) 924-4442 ext. 248, ext. 253, sjackson@apexpr.com, smorton@apexpr.com

Source: newswire