Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today unveiled the 4 GB (gigabyte) Memory Stick(R) PRO Duo(TM) flash media card, featuring the largest storage capacity of any such product in the marketplace.

At one-third the size and half the weight of the standard-size Memory Stick card, the 4 GB PRO Duo media is designed to store large amounts of rich, multi-media content, including movies, music and high-resolution digital photos.

"As we've increased capacity, the Memory Stick format has advanced beyond serving primarily for storage of digital still images," said Neil Dutton, Product Manager, Digital Imaging Accessories & Memory Stick, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "With our postage stamp-sized 4GB Memory Stick PRO Duo media card, people can store all of their vacation photos and wedding videos, along with their favorite movies, music and even game-scores from a PlayStation Portable device."

The new media card is compatible with a wide selection of currently available devices, including Sony's Cyber-Shot(R) T-Series and W-Series digital cameras, Handycam(R) camcorders and the PlayStation PSP system.

For added versatility, all Sony Memory Stick PRO Duo media cards are sold with an adapter for devices with a standard-size Memory Stick media slot. It also offers the industry's highest durability with a standard operating temperature range of -13 F to +185 F.

Like all Memory Stick media products, the 4 GB Memory Stick PRO Duo card incorporates MagicGate(R) copyright protection technology to allow for secure distribution of commercial content such as digital music and downloaded movies.

The 4 GB Memory Stick PRO Duo media card will be available in July at a manufacturer's suggested retail price (MSRP) of $349.99.

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Specifications

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Memory Flash Memory

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Storage Capacity 4 GB

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Usable Capacity Approx.3.66 GB

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Interface Memory Stick Interface (Serial/Parallel)

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Operating Voltage 2.7V-3.6V

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Average Operating Current

(Serial transfer) 65mA (max.)

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Average Operating Current

(Parallel transfer) 100mA (max.)

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Standby Current 1.5mA (max.)

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Access (Read/Write) 15Mbps when combined with optimized Memory

Speed(parallel transfer) Stick PRO format-compatible devices

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About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 970 employees support 72 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Sarah Hatfield, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024 Ext. 7, sarah_hatfield@silver-hammer.com

Source: newswire