Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today introduced an even thinner version of its best-selling, ultra-slim T Series digital camera - the Cyber-shot(R) DSC-T33 model.

With a depth of just 20.7 mm., the new camera packs a range of powerful features into Sony's thinnest model to date. It sports a large 2.5-inch LCD (liquid crystal display) viewfinder, occupying about two-thirds of the back of the camera, so friends and family can gather round and enjoy images the moment they are captured.

One of the camera's most distinctive features is an anti-reflection Clear Photo LCD,(TM) which enhances viewing quality by preventing reflected light from interfering with the displayed image. The LCD offers a number of improvements, including higher contrast, brightness and resolution. Whether you're entertaining at home or snowboarding with the family, the LCD allows you to spot your subject easily, no matter the lighting conditions.

"The Cyber-shot T33 is a worthy addition to our outstanding line of T Series digital cameras," said Akehiro Kaiya, General Manager, Digital Imaging Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Its improved visibility and refined design make it a must-have for image-conscious consumers looking for a powerful yet stylish digital camera."

The new camera is simple to use, incorporating a built-in, electrically-operated lens cover that opens instantly so you never miss a shot. With a single push of the power button, it springs to life in less than a second. A subtle relocation of controls also makes the camera easier to grip
and operate.

The camera maintains its trim design thanks to a Carl Zeiss(R) Vario-Tessar(R) optical lens, which operates within the camera rather than extending out. It also has a 5.1-megapixel CCD image sensor and a 3X optical zoom to ensure cutting-edge image quality.

Sony's Real Imaging Processor(TM) circuitry, in the Cyber-shot T33 digital camera is lighting fast, so it can shoot full-resolution images at one-second intervals. And with approximately 180 shots or 90 minutes per charge of the camera's InfoLithium(TM) battery, users can snap away to their heart's content without fear of running down the power.

The Cyber-shot T33 digital camera offers more than great still pictures. With optional Memory Stick PRO Duo(TM) media cards, the camera can capture and play back high-resolution motion video. The MPEG-VX Fine mode helps to record MPEG video with 640 X 480 pixel resolution at 30 frames per second, up to the capacity of the memory card being used.

With the supplied USB (universal serial bus) cradle, there's now a better place to put your digital camera other than a dresser drawer or desk. Using the cradle, the Cyber-shot T33 digital camera can play back slideshows on a TV or transfer images to your PC -- all while charging the camera's batteries. And when connected to a PictBridge(TM)-compatible printer, such as Sony's PictureStation(R) DPP-FP30 digital photo printer, printing a specific image is a breeze.

The Cyber-shot DSC-T33 digital camera will be available in February at a manufacturer's suggested retail price (MSRP) of $599.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 970 employees support 73 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Michelle Cowan, Account Coordinator, Technology Practice, Silverhammer Public Relations, (416) 324-2024, michelle_cowan@silver-hammer.com