Frost & Sullivan recently
presented its 2005 CEO Choice Award for Most Reliable Monitor Manufacturer in
North America to Sony Electronics, Inc. The consumer electronics firm also
received the Award for its ranking as Best Monitor Manufacturer Regarding
Overall Quality.
The recipient of this Award was identified by the results of the CEO
Choice Personal Computing Survey conducted in early 2005, targeted at Chief
Executive Officers and Presidents in North America. The aim of this survey
was to assess their preferences, views, and opinions on a range of performance
characteristics regarding personal computing.
Sony, founded in 1946, has been in the forefront of providing innovative
and reliable products in electronics, media, and information and
communications technology. Its personal computer (PC) and associated hardware
equipment for both home and business use utilize cutting-edge technology, and
its monitors and projectors are highly sought after by end-users.
While the overall sales of PC hardware units including desktops,
notebooks, monitors, and printers are to increase by 4.5 percent in 2005, the
sales for desktop units have been decreasing over the last few years. In
addition, the average selling price for a desktop PC has declined by 8 percent
over the past year. Nonetheless, PC monitor unit sales jumped 27.8 percent
from the previous year, thanks to the popularity of liquid-crystal display
(LCD) monitors and a cut of 13 percent in the average price. Printer sales
were also strong and increased by 7 percent, helped by consumer interest in
digital photography.
"The favorable evaluations that Sony has received in the monitor and
projector categories will support the company in furthering its acceptance and
prominence within the business community," says Frost & Sullivan research
analyst Katerina Konstantinou. "It is in recognition of the company's
commitment to commendable quality, innovation, and adaptable products that
Frost & Sullivan presents Sony with the 2005 CEO Choice Award in the Most
Reliable and Highest Overall Quality Monitor categories."

About Sony Electronics, Inc.
Headquartered in San Diego, CA, Sony Electronics is a leading provider of
audio/video electronics and information technology products for the consumer
and professional markets. Operations include research and development,
design, engineering, manufacturing, sales, marketing, distribution and
customer service. Sony is the co-developer of CD, DVD and Super Audio CD
technologies, and is noted for such developments as FD Trinitron(R) WEGA(R)
television, Mavica(R) digital camera, Digital8(R) Handycam(R) camcorder,
Walkman(R) personal stereo, Hi-MD/Net MD MiniDisc player/recorder, and the
Memory Stick(R) flash media. Also an innovator in IT products, including
VAIO(R) personal computers, FD Trinitron(R) computer display and the 3.5-inch
floppy disk; and professional products, highlighted by the CineAlta(TM) 24P,
Digital Betacam(R), XDCAM Professional Disc System and DVCAM(R) VTR and camera
formats. For the latest news and information, please see our Web site at
http://www.sony.com/news .

About Frost & Sullivan
Frost & Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify and
develop opportunities. Frost & Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies, and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics. For more information, visit
http://www.frost.com .

Contact:
Stacie Jones
210.247.2450
Stacie.jones@frost.com