Rogers Wireless and Sony Ericsson today announced the availability of the award winning S710a, a new feature-packed, 1.3 megapixel camera phone. The tri-band (850/1800/1900 MHz) S710a operates
exclusively in Canada on the Rogers Wireless GSM/GPRS/EDGE network, the
largest integrated wireless voice and data network in Canada, providing users
with global roaming capabilities in many countries around the world.(*)

The S710a's unique "dual-front" design literally demonstrates its dual
purpose. One front of the device serves as a digital camera with a photo light
and mechanical lens cover allowing users to take print quality pictures and
record video clips. The other front has the look, feel and functionality of a
wireless phone, as well as a mini organizer, gaming, MP3 and messaging device.

The Sony Ericsson S710a has a new, unique 180-degree swivel-open design
that easily converts from mobile phone to digital camera. And, the camera
interface of the S710a is similar to that included in popular and innovative
Sony digital cameras, making it simple to use for capturing life's spontaneous
moments.

In addition to photos and video, this unique device with EDGE technology
also provides fast access to messaging and content downloads such as Real Trax
ring tunes and interactive 3D gaming. Additionally, MP3 music files can be
easily transferred from a PC to the S710a. Disc2Phone software (available free
at www.sonyericsson.com/support) makes it easy to transfer songs from your CD
collection and load them on the Sony Memory Stick(TM) Duo, which is included
with the device along with Sony Ericsson dual-stereo headset.

"Rogers Wireless is excited to introduce the innovative Sony Ericsson
S710a," said Raj Doshi, Vice President, Device and Product Management, Rogers
Wireless. "This high-end, all-in-one device with a truly unique design and
large screen is a must-have for consumers craving the ultimate mobile
entertainment experience -- from capturing top quality images to enjoying
digital tunes to mobile gaming in 3D."

The unique design of the S710a allows consumers to easily capture life's
moments spontaneously in high-quality resolution with its 1.3 megapixel
digital camera, and 262K-color screen. The S710a has been recognized as one of
the best camera devices commercially available today for picture quality and
ease of use. Pictures from renowned photographer, Robert Clark's tour of
Toronto utilizing the S710a are available at
www.sonyericsson.com/imageamerica.

The S710a camera features a built-in 8x digital zoom, plus a built-in
camera light and night mode option to provide better picture quality in darker
environments. Photos can easily be shared with Rogers Wireless Picture
Messaging and uploaded to photo printing websites such as Sony's
ImageStation(R), sent via Bluetooth(TM) to a compatible photo printer or PC,
or transferred to PC using the Sony Memory Stick(TM) Multi-Slot USB
Reader/Writer (included with S710a).

"Sony Ericsson brings a unique blend of technology, content and market
experience into the design of the S710a," said Magnus Ahlqvist, general
manager of Sony Ericsson Mobile Communications for Canada. "We are delighted
to work with Rogers Wireless to bring this innovative handset to Canadian
consumers. This handset was recognized as Best of What's New by Popular
Science magazine and has won numerous awards including Best of CES by G4Tech
TV and other prestigious publications."

Key features of the S710a include:
- 3D gaming engine for more realistic play
- MP3 player for song download/upload and play
- Easily convert CDs to MP3s with Sony's Disc2Phone software
- Expandable memory - 32 Megabyte Sony Memory Stick Duo(TM) and adapter
included, and can support up to 128 MB Sony Memory Stick Duo(TM) for
storage up to 60 songs depending on amount of memory
- Compose your own tunes with Sony Ericsson's Music DJ
- Tri-band GSM/GPRS/EDGE device that provides fast access to messaging,
content downloads and interactive online gaming, plus international
use capability
- Full range of connectivity options, enabling communication of still
and moving images, text, and sound, as well as access to all relevant
services and information online

The S710a wireless phone sells for $499.99 with a three year service
agreement from Rogers Wireless and is available for purchase at Rogers
Wireless dealer and retail locations across Canada or online at
www.rogers.com.

About Rogers Wireless

Rogers Wireless Inc. is Canada's largest wireless voice and data
communications services provider with more than 5.5 million customers and
offices in Canadian cities across the country. Rogers Wireless, which operates
Canada's largest integrated wireless voice and data network, providing
advanced voice and wireless data solutions to customers from coast to coast,
is Canada's only carrier operating on the GSM/GPRS technology platform, the
world standard for wireless communications technology. Rogers Wireless is a
subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified
Canadian communications and media company. For further information, please
visit www.rogers.com.

About Sony Ericsson
Sony Ericsson Mobile Communications and its affiliated companies serve
the global communications market with innovative and feature-rich mobile
phones, accessories, PC-cards and M2M solutions. Established as a joint
venture by Ericsson and Sony in 2001, with head quarters in London, the
company employs 5,000 people worldwide, including R&D sites in Europe, Japan,
China and America. For more information, please visit www.SonyEricsson.com.

(*) Operates in many major cities and countries where GSM network
coverage and roaming agreements are present.