Sony of Canada Ltd., Canada's leading supplier of electronic and computer products for consumers and business, today unveiled the new Cyber-shot(R) S Series digital camera family - products that set a new standard for speed, battery life and picture quality in compact cameras.

Three easy-to-use, 4-megapixel digital cameras are packed with features like Sony's Real Imaging Processor(TM) circuitry for better battery efficiency, more responsiveness and high-quality movie taking. The Carl Zeiss(R) Vario Tessar(R) 3X optical zoom lens on the models
complements their high resolution for great picture clarity, while 32 MB (megabytes) of internal memory and a Memory Stick(R) media slot provide plenty of storage capacity.

The Cyber-shot DSC-S40 and DSC-S60 models in the Cyber-shot S Series digital camera family can take up to 110 shots on the supplied alkaline battery and up to 550 shots using an optional NiMH (nickel metal-hydride) rechargeable battery. The Cyber-shot DSC-S90 digital camera can take up to 420 shots with its standard-equipment NiMH rechargeable battery.

The new cameras offer a smart auto-focusing and exposure system, meaning that even if the subject is off-center and in a difficult lighting situation, the cameras can automatically make the necessary adjustments. All of the models include a 3X optical zoom and 2X digital zoom for better-looking, properly framed pictures.

Additionally, various preset scene modes are available quickly selecting the best setting for the shooting conditions.

"Today's savvy customers are demanding more from their digital cameras," said Akehiro Kaiya, General Manager, Digital Imaging Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "From the entry-level user to those looking to advance up, our new Cyber-shot S Series digital cameras meet those needs by offering intelligent features and great
value."

Cyber-shot DSC-S40 digital camera

Perfect for the first-time digital camera buyer, the pocket-sized Cyber-shot DSC-S40 model is small enough to slip in into a clutch or shirt pocket. A 1.5-inch LCD (liquid crystal display) viewfinder enables convenient pre-shot framing as well as post-capture inspection. It will be available in mid-March at a manufacturers' suggested retail price of $279.99.

Cyber-shot DSC-S60 and DSC-S90 digital cameras

Incorporating all the smart features of the Cyber-shot DSC-S40 digital camera, the Cyber-shot DSC-S60 and DSC-S90 models step up with an elegant new design, larger LCDs and the added utility of Cyber-shot Station(TM) compatibility. Both of these models also offer the option to add tele- or wide- conversion lenses for greater magnification or a wider field of view.

Consumers won't need reading glasses to set up the perfect shot on these cameras. The Cyber-shot DSC-S60 model has a crowd-pleasing 2-inch LCD, while the Cyber-shot S90 display goes a step further at 2.5-inches. Both models will be available in mid-March at MSRPs of $349.99 and $399.99, respectively.

Cyber-shot Station Accessories

With the optional Cyber-Shot Station dock, transferring images and recharging the battery of the Cyber-shot DSC-S60 and DSC-S90 digital cameras is practically effortless. By placing a digital camera in the cradle, consumers can switch between a television, personal computer or camera for easy viewing on the display of your choice, in addition to the ability to print to any PictureBridge photo printer. The Cyber-shot Station dock comes supplied with an AC adapter and will be available in late April at an MSRP of $109.99.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 970 employees support 73 Sony stores and a network of more than 3,000 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd. (416) 495-3740, john_challinor@sony.ca; Kim Roman, Counsellor, Technology
Practice, Silverhammer Public Relations, (416) 324-2024, kim_roman@silver-hammer.com