Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today launched its seven-megapixel Cyber-shot(R) DSC-T10 digital camera, continuing to set the standard in slim and powerful point-and-shoot photography, but premiering this year in pink, white, black and silver body casings.

"The number of digital cameras per household is steadily increasing -- up to two or three, which suggests that everyone in the family wants their own and, further, each camera is fulfilling a unique need or purpose," said Akehiro Kaiya, General Manager, Digital Imaging Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Our new Cyber-shot DSC-T10 model will be an ideal solution for those customers who want excellent performance in a point-and-shoot camera complemented by highly-stylish design such that it also serves a role as a fashion accessory."

The new Cyber-shot DSC-T10 digital camera features double anti-blur protection to deliver great pictures, even in unfavorable lighting conditions, such as low-lit nightclubs or restaurants.

It incorporates Super Steady Shot(R) optical image stabilization to reduce the chances of taking a blurry picture because of shaky hands. The camera automatically calculates the compensation needed to provide a clear, crisp image.

The model's high light sensitivity, up to ISO 1000, minimizes blurriness when shooting at faster shutter speeds because of low-light conditions or fast-moving subjects. By selecting the high sensitivity mode, users can shoot in available light for more natural exposure or in settings where flash is not permitted, such as museums.

The new camera does not scrimp on performance. It features a 3x Carl Zeiss Vario-Tessar(R) optical zoom lens, a large, 2.5-inch Clear Photo Plus LCD (liquid crystal display) screen for higher resolution and optimal viewing at any angle, and a dynamic slide show feature with four selectable modes.

Powered by Sony's Real Imaging Processor(R) circuit, the Cyber-shot DSC-T10 model features a quick start-up, fast shot-to-shot times and long battery life -- up to 250 shots per charge using rechargeable NiMH batteries.

This camera is equipped with 56 MB (megabytes) of internal memory so users can start shooting straight out of the box. Its capacity can be expanded with an optional Memory Stick Duo(TM) media card or Memory Stick PRO Duo(TM) card, now available in capacities up to 4 GB (gigabytes).

When users want the convenience of printing at home, they can connect the new Cyber-shot DSC-T10 digital camera to a Sony DPP-FP55 photo printer. Beyond basic prints, they can also create postcards or calendars using the printer's supplied software.

The Cyber-shot DSC-T10 digital camera will be available in September at a manufacturer's suggested retail price (MSRP) of $449.99. Optional accessories include the SPK-THC sports pack at an MSRP of $129.99; the MPK-THC marine pack at an MSRP of $249.99; the LCS-THC leather carrying case at an MSRP of $89.99; and the GPS Receiver with Image Tracker with an MSRP of $149.99.

The GPS Receiver with Image Tracker permits users to keep track of where and when their digital images were taken. Compatible with a (pronounced alpha) digital single-lens reflex cameras, Cyber-shot digital cameras and Handycam camcorders, the powerful and lightweight GPS Receiver calculates and records position data with satellite-linked precision. It features 32 MB of internal memory and a long battery life of up to 14 hours with NiMH batteries.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information: please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact: John B. Challinor II, APR, General Manager, Advertising & Corporate Communications, Sony of Canada Ltd., (416) 495-3740, john_challinor@sony.ca; Michelle Cowan Lefler, Account Executive, Technology Practice, Silverhammer Public Relations, (416) 324-2024, michelle_lefler@silver-hammer.com

Source: newswire