Attention moms, dads,
grandparents, aunts and uncles! If your bouncing baby is the "pride and joy"
of your family, then they have a chance at being selected as the 2006 Nikon
Coolpix Pride and Joy Baby. One lucky baby will win a $25,000 US Savings Bond
toward their future college education and an appearance in a Nikon advertorial
in LIFE magazine, while all the finalists will take home great digital camera
prize packages, all courtesy of Nikon. Beginning October 17, 2005, photos of
your "pride and joy" can be submitted on the Web at
http://www.prideandjoybaby.com where you will also find photography
information and photo tips on taking great pictures of your baby.
"Parents take an incredible number of pictures of their children as babies
and a lot of these pictures are more precious than anything that could be
captured by a professional," said Lisa Baxt, Communications Manager, Nikon
Inc. "Our contest gives parents the opportunity to show off their beautiful
babies and possibly put some savings away for college."

Our Pride and Joy Partners
The Nikon Coolpix Pride and Joy Baby Contest is proud to continue its
partnership with the Starlight Starbright Children's Foundation. Nikon
selected Starlight Starbright, a nonprofit organization that creates products
and programs to help children living with a serious illness to better manage
their disease and enjoy a better quality of life, because of their vision and
commitment to this worthy cause. Each and every entry submitted to the contest
will directly contribute to Starlight Starbright as $5 of the $9.95 entry fee
will be donated to aid in funding the work the organization conducts on a
daily basis to help thousands of children and their families.
Information on the contest and a full-color brochure with great everyday
photo tips from professionals can be found in more than two-thirds of the Best
Buy locations throughout the country. Best Buy, a contest partner and
supporter, will also feature a "Pride and Joy" video display accompanying its
expansive in-store digital camera selection.
The contest can also be seen in the pages of LIFE magazine. LIFE has long
been known for incredible pictures so the magazine makes a perfect partnership
for the nationwide baby search. This year's winning baby will be featured in
a Nikon advertorial within the weekly magazine upon conclusion of the contest.

Nikon Coolpix Pride and Joy Baby Photo Contest Details
With established success over the last two years, Nikon will look for
fantastic photos of adorable babies, up to 36 months-old in its third annual
Photo Contest. Families interested in entering their "pride and joy" in the
Nikon Coolpix Pride and Joy Baby Photo Contest should log onto
http://www.prideandjoybaby.com for an online entry form and submissions. All
baby photo entries must be submitted and received by December 31, 2004 for
consideration.

About Nikon
Nikon...If the picture matters, the camera matters(TM). Nikon Inc. is the
world leader in precision optics, 35mm and digital imaging technology and is
recognized worldwide for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer
and professional digital and 35mm film SLR cameras, Nikkor optics, Speedlights
and System Accessories; Nikon Coolpix(R) compact digital cameras; Coolscan(R)
digital film scanners; 35mm compact cameras; Nikonos(R) underwater
photographic systems; and Nikon sports and recreational optics. Through the
Nikon Spirit Initiative(TM), the company, plays an active role in supporting
aspiring and advanced photographers through a variety of philanthropic
organizations, educational programs, events and workshops. For more
information, dial (800) NIKON-US or visit http://www.nikonusa.com, which links
all levels of photographers to the web's most comprehensive photo learning and
sharing communities.