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Tiger Telematics' Gizmondo(TM) Streamlines Operational Framework Ready for US Expansion

14 July 2005

Gizmondo Europe Ltd, subsidiary of Jacksonville, Florida-based Tiger Telematics Inc. (OTC: TGTL, OTC: TGTL.PK), announces plans to open an office in Los Angeles, California by August 2005
prior to the launch of the Gizmondo in the USA, whilst streamlining its
European operations to reflect a shift in emphasis towards the large North
American markets and to prepare for future strategic initiatives by the
company.

The new West Coast operation will work in tandem with the Florida-based
parent office to exploit the music and movie-centric opportunities based in
LA, as well and nurturing relationships with games publishers based in and
around the West Coast, but its most significant mandate will be to facilitate
and optimise sales and marketing opportunities in the USA, with the offices in
Florida, Texas and California providing excellent geographic presence to
maximise North American sales.

As part of the company-wide operational restructure and right sizing,
Gizmondo Studios will be consolidated to maximise the efficiency and costs of
game development. The overheads will also be reduced by half to reflect the
co-publishing and development commitments from major game publishers, which
has significantly lessened the need for internally biased game development
programs. Some employees will be relocating as part of the move bringing teams
in house, principally in the LA facility, which will host a new game
development suite.

This new internal technology R&D team will specialise in developing
gaming applications which utilise the unique GPS, camera technology, and GPRS
connectivity of the device, following an ecstatic reception to work-in-
progress titles, Agaju(TM), Colors(TM) and Supernaturals(TM) at this year's E3
trade show in May.

Carl Freer, co-founder and Chairman, Tiger Telematics, says: "Over the
past 18 months the company has grown aggressively and organically to meet the
challenges of our primary launch territories. Now, following several months of
internal consultation and investment scrutiny, we're able to streamline our
European and development operations to ensure we're lean, effective, and
structured appropriately for pending ventures."

The Gizmondo is powered by Microsoft Windows CE advanced real-time
operating system, boasting a 2.8-inch TFT colour screen with a Samsung ARM9
400Mhz processor and incorporates the GoForce 3D 4500 NVIDIA graphics
accelerator. It provides cutting-edge gaming, multimedia messaging, an MP3
music player, Mpeg4 movie playing capability, a digital camera and a GPRS
network link to allow wide-area network gaming. Additionally, it contains a
GPS chip for location-based services, is equipped with Bluetooth for use in
multi-player gaming and accepts SD and MMC card accessories.

The Gizmondo device and its games are in retail stores now in the UK,
launching in mainland Europe and North American from Summer 2005.

Editors Notes

About Tiger Telematics and Gizmondo

Gizmondo Europe Ltd. is an owned subsidiary of Tiger Telematics Inc
(TGTL) and is the maker of Gizmondo, a next-generation mobile entertainment
device. Launched in 2004, the gaming device includes built-in music, video,
messaging and picture functions and GPS.

Tiger Telematics is a designer, developer and marketer of mobile
telematics systems and services that combine global GPS functions and voice
recognition technology to locate and track vehicles and people down to street
level in countries throughout the world. The systems are designed to operate
on GPS and are currently being marketed to GSM current and potential
subscribers, primarily by the company's United Kingdom based subsidiaries.

The names of actual companies and products mentioned herein may be the
trademarks of their respective owners. 'Gizmondo', 'Smart Adds', 'Tiger
Telecom', 'Gizmondo Games', 'Colors', 'Agaju', 'Supernaturals' and the
'Gizmondo' logos and devices are trademarks of Gizmondo Europe Limited. All
rights reserved.


Except for historical matters contained herein, the matters discussed in
this press release are forward-looking and are made pursuant to the safe
harbour provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that these forward-looking statements reflect numerous
assumptions and involve risks and uncertainties that may affect Tiger
Telematics, Inc. and its subsidiary businesses and prospects and cause actual
results to differ materially from these forward-looking statements. Among the
factors that could cause actual results to differ are Tiger Telematics Inc.'s
operating history; competition; low barriers to entry; reliance on strategic
relationships; rapid technological changes; inability to complete transactions
on favourable terms; the schedule and sell-through for new software release;
consumer demand for video game hardware and software; the timing of the
introduction of new generation competitive hardware systems, pricing changes
by key vendors for hardware and software and the timing of any such changes,
and the adequacy of supplies of new software product and those risks discussed
in the Company's filings with the SEC.

In light of the risks and uncertainties inherent in the forward-looking
statements, these statements should not be regarded as a representation by
Tiger Telematics, Inc. or any other person that the projected results,
objectives or plans will be achieved. Tiger Telematics, Inc. undertakes no
obligation to revise or update the forward-looking statements to reflect
events or circumstances after the date hereof.

For further information: Global Media: James Beaven, Indigo Pearl,
+44-208-964-4545; US Media: Bryan Lam, Kohnke Communications, (415) 777-4000;
German Media: Torsten Oppermann, Indigo Pearl DE, +49-40-25330267; French
Media: Frederic Henry, Frederic Henry Communications, +33-1-55-34-24-24

Source: NewsWire


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All trademarks and copyrighted information contained herein are the property of their respective owners.


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