Transitions Optical, Inc. is launching the Transitions Trusted Worldwide Program, which includes a sweepstakes where consumers can enter to win a trip anywhere in the world. Designed to build upon its strong brand recognition and reputation as the #1 eyecare professional (ECP)-recommended photochromic lens worldwide, the Trusted Worldwide Program reinforces Transitions' leadership in the optical industry and its ongoing commitment to healthy sight.

The cornerstone of the Trusted Worldwide Program is a new Certificate of Authenticity, which will be distributed with every pair of Transitions(R) Lenses. This certificate demonstrates Transitions' pledge to provide products of the highest quality. Customers can be assured that when choosing authentic Transitions, they will receive visual quality, visual comfort and convenient, 100% UV protection. To participate in the sweepstakes and earn a chance to win a trip anywhere in the world as well as other monthly prizes, consumers must follow directions included with the certificate to register their lenses or log onto http://www.transitions.com/trustedworldwide. Each prize won by a consumer will be matched and awarded to the ECP who dispensed his or her lenses.

The Trusted Worldwide program is just one example of the unique benefits of choosing Transitions. Supported by educational materials such as ongoing updates on healthy sight and the strongest network of lens partners and widest range of lens materials, designs and brand names, Trusted Worldwide aims to drive consumers to request Transitions Lenses by name from their ECP.

"It is our responsibility as ambassadors of healthy sight to continually educate consumers on the benefits of Transitions," said Rick Elias, president, Transitions Optical. "With Transitions Lenses, you can relax knowing your eyes are protected all day, every day."

How to Participate

For more information about the Transitions Trusted Worldwide program and how to participate in the sweepstakes, please visit http://www.transitions.com/trustedworldwide and reference the Frequently Asked Questions.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading supplier of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology and the widest selection of lens designs, materials and brand names.

Transitions(R) Lenses are as clear as regular eyeglass lenses until dangerous UV rays are present. Then, the brighter the sun, the darker they get -- getting as dark as sunglasses, providing protection in bright, glaring light. Since Transitions Lenses darken only as much as needed, they can be worn comfortably year-round to provide convenience and 100 percent automatic UVA, UVB and glare protection every day -- sunny, cloudy or in between.

Transitions Optical is dedicated to educating consumers about eye health and providing them with information to make informed decisions to protect themselves, including information on glare and the cumulative damage from UVA and UVB radiation which may contribute to serious age-related diseases of the eye and the skin around the eye.

For more information about the company and Transitions Lenses, visit http://www.transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

Contact:

Heather Govern

Burson-Marsteller

(212) 614-4619

Mary O'Hara

Transitions Optical, Inc.

(727) 545-0400, ext. 7431

Source: prnewswire